Dream & Awake

Dream & Awake are a fashion label of simple vintage dresses which have been re-worked or had some kind of 'design intervention'. There is a lovely website, with experimental fashion photography. You get the sense that these dresses have already had a whole story and by buying one you are buying into a sort of mini-narrative.

There is also a 'photo gallery' of all the dresses they have worked on and photographed, as a memory bank of "the moments they [the dresses] were once part of".

You can also rent dresses from their showroom which I think is in Paris.